NOVA COMMERCE

The storefront had grown out of a stock theme. Product discovery relied on a single flat collection, the checkout carried three unnecessary steps, and the merchandising team could not publish a campaign without developer help.

We started with a merchandising audit and a full content model rewrite, then designed a discovery system around how the catalogue actually behaves — collections, bundles and seasonal edits — before any interface work began.

A custom Shopify theme with a componentised section library, a faceted collection experience, a two-step checkout flow and editorial product storytelling the team can compose without engineering support.

Merchandisers now ship campaign pages independently, product pages load with a stable layout on mobile, and the design system covers every template the brand publishes.