Insights
NOTES FROMTHE STUDIO.
How we think about architecture, performance, commerce and search — written by the people doing the building.
- SEO12 August 2026 · 6 min read
SEO starts before the first line of code
Search visibility is an architecture decision, not a post-launch task. Here is where it actually gets decided.
- Performance29 July 2026 · 5 min read
Performance is a design decision
Speed is not something engineering adds at the end. It is chosen in the design file, one asset at a time.
- E-Commerce14 July 2026 · 7 min read
Choosing between Shopify and a custom storefront
The right answer depends on your catalogue, your team and how often your merchandising changes — not on the platform.
- Design02 July 2026 · 6 min read
Designing interfaces that survive their second year
Most interfaces do not fail at launch. They fail when the fifth feature lands and nothing has a place to go.
- Strategy18 June 2026 · 5 min read
What a website redesign should preserve
A redesign that discards everything is a relaunch. Knowing what to keep is the harder, more valuable skill.
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