FIELDER

Zero-to-one product marketing site and onboarding flow for an early-stage startup.

Client
Fielder (demo project)
Industry
Field Services
Year
2024
Services
Web Development, UI/UX, Landing Pages
fielder.com
01 — The Challenge

The team had a working product and six weeks before a funding round, but no public explanation of what the product did or who it was for.

02 — Our Approach

We ran a short positioning workshop, wrote the page structure before the design, and built in weekly increments against a live preview environment.

03 — The Solution

A marketing site with a narrative product tour, a self-serve onboarding flow and an analytics setup wired in from the first deploy.

04 — The Result

The team went into their raise with a public product story they could point to, and can edit the messaging without engineering time.

Gallery

INSIDE THE BUILD

Product tour

Product tour

Onboarding

Onboarding

Mobile entry

Technologies
  • React
  • TypeScript
  • WordPress API
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