ATLAS SEARCH

Five market sites had grown independently, duplicating pages across languages with no canonical strategy and an internal linking structure nobody could describe.

We rebuilt the URL and hreflang architecture first, then reorganised the content into clusters that reflected how buyers actually search in each market.

A consolidated information architecture, a canonical and hreflang implementation, structured data templates and a Core Web Vitals pass across key templates.

Each market now has one clear canonical page per topic, and the linking structure is documented well enough for the client's team to extend it.